Bluedog
The Breif
A Glasgow institution since 2003, Bluedog underwent a transformation in 2023 when our client took over the reins. With a chic new New York Jazz Bar-inspired branding and interior by Rough Design, Bluedog needed a complete digital rebrand to match its elevated new look and feel.
Our goal was to craft a moody and elegant online presence that reflected Bluedog’s sophistication, live music, and cocktail culture, creating allure and excitement around its relaunch.
How We Delivered
Voom played a pivotal role in building Maison by Glaschu’s presence from scratch, crafting an engaging online persona and cohesive creative direction.
Art Direction
Taking inspiration from New York Jazz Bars, we developed a moody and sophisticated visual identity through lifestyle content. Deep tones, soft lighting, and layered textures were used to create a sense of exclusivity and timeless elegance, laying the foundations for it’s visual identity.
Photography & Styling
We created a blend of lifestyle and professional photography that captured the essence of Bluedog. From close-ups of handcrafted cocktails to evocative imagery of dimly lit piano performances, each piece of content embodied the venue’s elevated and intimate vibe.
Social-First Video Production
We blended slow-motion and lively clips to reflect Bluedog’s unique ambiance—a seamless mix of relaxed sophistication and vibrant energy.
Social Media Strategy
We developed a cohesive digital presence that blended our moody visuals with on-brand copy, aligning perfectly with Bluedog’s New York Jazz Bar aesthetic.
Services Provided by Voom
Art Direction | Photography & Styling | Video Production | Social Media ManagementBrand, Design & Interior: Rough Design