Maison By Glaschu
The Breif
Maison by Glaschu, a Mediterranean-inspired brasserie in Glasgow’s historic Princes Square, was a brand-new concept seeking to establish its identity online.
The goal was to create a strong and cohesive online presence that captured the essence of Maison’s sophisticated dining experience, build excitement for its launch, and position the venue as a must-visit destination for refined dining.
Maison needed a digital partner to bridge the gap between their brand identity created by Rough Design and the audience it sought to captivate.
How We Delivered
Voom played a pivotal role in building Maison by Glaschu’s presence from scratch, crafting an engaging online persona and cohesive creative direction.
Art Direction
Inspired by the sophistication of a French brasserie and the timeless allure of Mediterranean dining, we developed an art direction that captured Maison’s predicted ambiance within the iconic setting of Glasgow’s Princes Square.
Photography & Styling
Before Maison’s interior was complete, we meticulously styled and photographed its offerings—artisan pastries & signature cocktails off-site to convey an inviting yet aspirational brand identity.
Social-First Video Production
Scroll-stopping videos highlighted Maison’s vibrant champagne bar and dining experience, building anticipation and excitement ahead of the launch.
Social Media Strategy
We created a cohesive and scroll-stopping social media presence that embodied Maison’s sophisticated dining experience, establishing it as a premier destination for Mediterranean-inspired elegance in Glasgow.
Results
Voom’s work culminated in a highly successful brand launch:
10,000+ Followers in Just Six Months: Maison by Glaschu’s Instagram audience grew rapidly, establishing it as a key player in Glasgow’s dining scene.
Anticipation Built Pre-Launch: By crafting Maison’s online presence before its physical completion, we generated buzz and excitement that translated into immediate interest upon opening.
Elegant and Cohesive Identity: Maison’s digital persona perfectly mirrored the sophistication of its physical space, ensuring a seamless brand experience.
Services Provided by Voom
Art Direction | Photography & Styling | Video Production | Social Media ManagementBrand & Design: Rough Design